Some say 13 is an unlucky number, but for your WooCommerce store, these 13 tips will actually make your store more profitable. You can do these things right away and increase your sales on WooCommerce.
1. Make Sure You Have a Clear Call-to-Action
When a user visits your store, you should direct them to take an action you want them to take. This is usually done by using a call-to-action (CTA) button. Every page should have one. Depending on your site’s goals, common CTA options can range from “Buy Now” to “Add to Cart,” “Subscribe,” “Sign Up,” or “See Pricing.” Ensure your CTA is visually distinct, uses persuasive language, and is placed in a prominent location.
PRO TIP: Use the PAS (Problem-Agitate-Solution) strategy when crafting your CTA. Identify the problem your customers face, emphasize the urgency or frustration it causes, and position your CTA as the immediate solution.
2. Make Use of Email Marketing
Email marketing is still one of the best ROI channels for e-commerce. Social media doesn’t hold a candle to email marketing. With email marketing, you can nurture your leads and turn them into paying customers. You can set up welcome emails and promotional campaigns. You can even segment your mailing list to target users based on their actions.
PRO TIP: Many email marketing platforms offer powerful automation features so you can set up automated emails depending on the user’s behavior. It might sound overwhelming, but it’s actually not that difficult to set up.
3. Optimize Your WooCommerce Store for Mobile Devices
Over 60% of internet traffic comes from mobile phones, so there is no reason why you should not optimize your e-commerce store for mobile devices. It usually doesn’t take a lot of effort to optimize your WooCommerce store for mobile devices. You are most likely already using a responsive theme. That takes care of most of the stuff, but you still need to test your site and ensure your mobile site is user-friendly. Are all elements formatted properly? Check your mobile navigation menus. Are all important pages easily reachable? Are fonts easy to read? Are your call-to-action buttons big enough to tap?
PRO TIP: Connect your site to Google Search Console so you can be alerted of any usability issues on your mobile site.
